About three years ago, Under Amour shocked the fitness world by acquiring the calorie counting, diet tracking, mobile application, MyFitnessPal, for $475 million, which ultimately expanded their reach in the wildly lucrative fitness industry. Today, reports indicate that roughly 150 million of MyFitnessPal’s users have been exposed to a cyber attack. According to Under Armour, usernames, passwords, and emails were hacked, but government issued identifiers like Social Security Numbers and Driver’s Licenses, as well as payment card information were not compromised.
Upon learning about the data breach, Under Armour immediately contacted MyFitnessPal users encouraging them to change their passwords to avoid additional exposures. The company’s internal investigation suggests that the cybercriminals have not utilized or exposed the user data to the Dark Web, but with data of 150 million users, a lot can be done to ensure illegal profits.
Since the attack, Under Armour has been working closely with data security firms to assist in its investigation. Additionally, they are working with local law enforcement agencies, as well as PR consultants, data breach attorneys, all billing at an hourly rate.
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