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Typeform, a data collection that specializes in form building and online surveys for businesses around the world was hacked this past week, exposing sensitive information of its users. The Spanish based company recognized the data breach on June 27th and immediately hired a forensic investigation team (billing on an hourly rate most likely) to extract information surrounding the security vulnerability.

The cybercriminals who accessed their servers stole data backups for surveys conducted before May 3rd of this year with the likely plan to sell them on the dark web (although this wasn’t disclosed).

Typeform stated that they were quick to take action post breach, confirming that they patched the exposure and emailed all of the affected users warning them that they can be subject to potential phishing emails. In similar instances, companies affected by data breaches, especially those that get payment card information and detailed sensitive information stolen are subject to offer free credit monitoring services to all those affected as well.

It’s important to note that Typeform customers Adidas, Ticketmaster, and Monzo confirmed that partial customer information has been hacked as result of the Spanish data collection company’s data breach.

Although it’s not confirmed, Typeform can experience reputational harm and loss of financial profits if these major clients decide that they don’t want to work with them any longer due to this cyber attack.

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If you’d like to read more about this data breach, click here.